کارامەیی ڕازیکردن لە ڕێکڵامی بانگێشەی هەڵبژاردندا

Abstract

 This research deals with persuasion skills in election campaign advertisements within the framework of psycholinguistics. Our research tool is the language of election campaign advertisements, as language is the only powerful tool for communication and integration into society and the reason for making human life easier. As well as transferring and exchanging knowledge and information and discussing life, politics, social, psychological, etc. Often, we need to think about the importance of convincing our opponent, the purposes are different, for example, a politician needs to vote for him in the elections and a businessman or professional needs to attract more clients. In this research, we will discuss the impact of persuasion techniques and methods in election campaign advertisements and the power of persuading the audience and its success in election campaign advertisements. The first part deals with an introduction to the concept of persuasion, steps, strategies and principles of action. The effect of persuasion on ideas and reactions to mental actions is also presented. In the second part, the topics of advertising, power, gender, the purpose of advertising and its impact were discussed, and the steps for designing advertising in the election campaign and the stages of persuasion.