پێوەرەکانی پۆلێنکردنی ستراتیژیی گوتار

Abstract

This paper discusses the criteria that the sender
of discourse should consider in formulating
discourse strategies. There are three main
criteria: social criteria, linguistic criteria, and
discourse objective criteria. Whatever strategy
the sender chooses, he must take these criteria
into account in order for his discourse to achieve
.its objectives well
In the first topic, At the social level, new
theories of communication and discourse
communication are mentioned. The views of
Paul Grace, Robin Lakoff, Geoffrey Leach,
Penelope Brown, and Stebgen Levinson are
discussed, which define the boundaries and
manner of relationship between the two sides of
the discourse. What unites all views is Grace’s
principles of cooperation, which are the starting
point for other views. Grace’s later views are
within the framework of the phenomenon of
Politeness and protection of the dignity of
the receiver and sender in communication.
In the second topic, the criteria of discourse
form is mentioned, which affects the choice of
appropriate strategy for discourse. The language
levels that the sender should use as a basis for
developing the strategy are described. Such
as: levels of vocabulary, meaning, sound and
rhythm. The third theme is the criterion of the
purpose of the discourse, which the sender must
have a clear purpose in his speech, because the
purpose has a great impact and strategies are for
.the discourse to successfully achieve its goals